Certified Digital Marketing Professional (Short Term ) S1
Must have skills to get into digital marketing industry for entry level digital marketeers
This short-term certification program is designed to provide learners with essential digital marketing skills required to start a career in online marketing or grow their own business.
Topics
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Graphic Designing
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Website Designing
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Blog Designing
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SEO
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Google Ads
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Meta Manager
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Facebook Marketing
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Instagram Marketing
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Twitter Marketing
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Linkedin Marketing
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Youtube Marketing
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E-mail Marketing
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Affiliate Marketing.
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Google Analytics
Intake : 25 to 30 per Batch
Online: Rs.30,000 /- +18% GST
Classroom: Rs.35,000/-+18% GST
Application Fee: Rs.1500/-
Duration : 4 Months
Module 1: Introduction to Digital Marketing
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What is Digital Marketing?
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Traditional vs. Digital Marketing
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Key channels of digital marketing
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Career opportunities​​
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Module 2: Website & SEO Basics
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Understanding websites & landing pages
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Basics of Search Engine Optimization (SEO)
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On-Page SEO fundamentals (title, meta tags, keywords)
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Off-Page SEO overview (backlinks, directory submissions)
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Free SEO tools introduction
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Module 3: Social Media Marketing (SMM)
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Introduction to Social Media Platforms (Facebook, Instagram, LinkedIn, YouTube)
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Creating engaging posts & content
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Social Media Optimization (SMO) basics
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Facebook & Instagram Page Setup
Module 4: Google Tools Essentials
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Google My Business setup
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Google Search Console & Analytics basics
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Google Ads overview
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Module 5: Content & Email Marketing Basics
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Importance of content in digital marketing
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Content creation for social media & blogs
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Email marketing fundamentals
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Tools for email campaigns
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Module 6: Digital Marketing Strategy & Career
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Building a short-term digital marketing plan
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Freelancing & earning opportunities
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Introduction to certifications (Google, HubSpot, Meta)
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Career guidance & resume preparation
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Certification
Upon successful completion, learners will receive a “Certified Digital Marketing Professional (Short-Term) – S1” certificate.