Certified Digital Marketing Professional (Short Term ) S1+S2
Must have skills to get into digital marketing industry for entry level digital marketeers
This short-term certification program is designed to provide learners with essential digital marketing skills required to start a career in online marketing or grow their own business.
Topics
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Advanced Seo
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Advanced Conversion
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Tracking Techniques
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Utm Parameter
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Bidding Strategies
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Attribution Modelling
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Performance Marketing
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Google Shopping Ads
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Content Calendar Setup
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Twitter Ads
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Linked Ads
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Quora Ads
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Snapchat Marketing
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Pinterest Marketing
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Ott Marketing
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Share Chat & Inshorts Ads
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Buffer App
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Email Analytics
Intake: 25 to 30 per Batch
Class Room / Online Fee:
One Down: Rs.70,000 /-+18% GST
Instalments: Rs 80,000 /-+18% GST
Application Fee: Rs 1500/-
Duration: 6 Months
S1: Core Digital Marketing Modules
(3 Months)
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Module 1: Introduction to Digital Marketing (1 Week)
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What is Digital Marketing & Career Scope
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Traditional vs Digital Marketing
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Understanding Digital Marketing Funnel
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Key Digital Marketing Channels
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Module 2: Website Planning & Development (2 Weeks)
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Basics of Website Creation (WordPress/No-Code Tools)
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Domain, Hosting, SSL, CMS setup
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Landing Page Optimisation
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User Experience (UX) & Conversion Rate
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Module 3: Search Engine Optimisation (SEO) (3 Weeks)
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On-Page SEO (Meta Tags, Keywords, URL Structure, Schema)
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Off-Page SEO (Backlinks, Guest Posting, Citations)
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Technical SEO (Site Speed, Mobile SEO, Sitemap, Robots.txt)
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Local SEO & Google Business Profile
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SEO Tools: Google Search Console, Ahrefs, SEMrush
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Module 4: Content Marketing (2 Weeks)
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Content Strategy for Blogs, Videos, Social Media
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Copywriting & Storytelling
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Content Calendar & Distribution
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Tools: Canva, Grammarly, ChatGPT
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Module 5: Social Media Marketing (SMM) (3 Weeks)
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Facebook, Instagram, LinkedIn, Twitter, YouTube Marketing
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Paid Campaigns & Ads Management
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Social Media Strategy & Analytics
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Influencer Marketing
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Tools: Meta Business Suite, Buffer, Hootsuite
S2: Advanced Digital Marketing Modules
(3 Months)
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Module 6: Search Engine Marketing (SEM/PPC) (3 Weeks)
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Google Ads (Search, Display, Video, App Campaigns)
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Keyword Planning & Bidding Strategies
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Campaign Optimization & A/B Testing
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Conversion Tracking & Analytics
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Module 7: Email Marketing & Automation (2 Weeks)
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Building Email Lists
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Designing Campaigns & Funnels
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Tools: Mailchimp, HubSpot
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Drip Campaigns & Automation
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Module 8: E-commerce & Affiliate Marketing (2 Weeks)
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E-commerce Marketing Strategies (Shopify, WooCommerce)
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Product Listing Ads & Shopping Campaigns
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Affiliate Marketing Basics & Networks (CJ, Amazon)
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Dropshipping Overview
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Module 9: Web Analytics & Data-Driven Marketing
(2 Weeks)
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Google Analytics 4 (GA4)
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Setting Goals, Events & Funnels
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Heatmaps & User Behavior Tracking (Hotjar)
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Data Reporting & Dashboard Creation
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Module 10: Emerging Trends & Advanced Tools (2 Weeks)
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AI in Digital Marketing (ChatGPT, Jasper, Canva AI)
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Voice & Video Marketing
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Online Reputation Management (ORM)
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Digital Marketing Strategy Project
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Capstone Project & Certification (2 Weeks)
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Live Campaign Execution(SEO + Google Ads + Social Media)
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Report & Strategy Presentation
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Certification Exam