Post Graduate Certificate in Digital Marketing (12 Months)
Must have skills to get into digital marketing industry for Expert level digital marketeers
A comprehensive 1-year program designed for graduates and professionals to build expertise in SEO, SEM, Social Media, Content Marketing, Email Automation, E-commerce, and Analytics. The course blends theory, practical training, live projects, and internship to make learners industry-ready digital marketing specialists.
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Duration: 12 Months
Includes: Core + Advanced Modules, Capstone Project & Internship
Outcome: Certified Post Graduate in Digital Marketing with career opportunities as Digital Marketing Manager, SEO Specialist, PPC Analyst, Social Media Strategist, and more.
Topics
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Green Mat Studio Setup
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Video Production
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Video Editing
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Website Funnels
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Chat Bots
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Pop Up Integration
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Building Landing Pages
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Chat GPT Scripting
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Content Marketing
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nfluencer MarketingI
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Conversion Rate Optimization
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Social Media Automation Tools
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Social Media Listening Tools
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Google Tag Manager
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Drip Marketing
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Al in Marketing
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Hubspot Marketing
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Advanced Analytical Tools
Intake: 25 to 30 per Batch
Class Room / Online
Fee : Rs.1,40,000/- +18% GST
Instalments: Rs . 1,60,000 /- +18% GST
Application
Application Fee: Rs.. 1500/-
Duration: 8 Months + Internship ( 12 Months)
S1: Core Digital Marketing Modules
(3 Months)
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Module 1: Introduction to Digital Marketing (1 Week)
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What is Digital Marketing & Career Scope
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Traditional vs Digital Marketing
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Understanding Digital Marketing Funnel
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Key Digital Marketing Channels
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Module 2: Website Planning & Development (2 Weeks)
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Basics of Website Creation (WordPress/No-Code Tools)
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Domain, Hosting, SSL, CMS setup
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Landing Page Optimisation
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User Experience (UX) & Conversion Rate
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Module 3: Search Engine Optimisation (SEO) (3 Weeks)
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On-Page SEO (Meta Tags, Keywords, URL Structure, Schema)
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Off-Page SEO (Backlinks, Guest Posting, Citations)
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Technical SEO (Site Speed, Mobile SEO, Sitemap, Robots.txt)
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Local SEO & Google Business Profile
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SEO Tools: Google Search Console, Ahrefs, SEMrush
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Module 4: Content Marketing (2 Weeks)
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Content Strategy for Blogs, Videos, Social Media
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Copywriting & Storytelling
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Content Calendar & Distribution
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Tools: Canva, Grammarly, ChatGPT
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Module 5: Social Media Marketing (SMM) (3 Weeks)
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Facebook, Instagram, LinkedIn, Twitter, YouTube Marketing
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Paid Campaigns & Ads Management
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Social Media Strategy & Analytics
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Influencer Marketing
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Tools: Meta Business Suite, Buffer, Hootsuite
S2: Advanced Digital Marketing Modules
(3 Months)
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Module 6: Search Engine Marketing (SEM/PPC) (3 Weeks)
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Google Ads (Search, Display, Video, App Campaigns)
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Keyword Planning & Bidding Strategies
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Campaign Optimization & A/B Testing
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Conversion Tracking & Analytics
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Module 7: Email Marketing & Automation (2 Weeks)
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Building Email Lists
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Designing Campaigns & Funnels
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Tools: Mailchimp, HubSpot
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Drip Campaigns & Automation
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Module 8: E-commerce & Affiliate Marketing (2 Weeks)
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E-commerce Marketing Strategies (Shopify, WooCommerce)
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Product Listing Ads & Shopping Campaigns
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Affiliate Marketing Basics & Networks (CJ, Amazon)
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Dropshipping Overview
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Module 9: Web Analytics & Data-Driven Marketing
(2 Weeks)
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Google Analytics 4 (GA4)
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Setting Goals, Events & Funnels
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Heatmaps & User Behavior Tracking (Hotjar)
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Data Reporting & Dashboard Creation
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Module 10: Emerging Trends & Advanced Tools (2 Weeks)
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AI in Digital Marketing (ChatGPT, Jasper, Canva AI)
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Voice & Video Marketing
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Online Reputation Management (ORM)
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Digital Marketing Strategy Project
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Capstone Project & Certification (2 Weeks)
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Live Campaign Execution(SEO + Google Ads + Social Media)
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Report & Strategy Presentation
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Certification Exam
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