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Post Graduate Certificate in Digital Marketing (12 Months)

 
 

Must have skills to get into digital marketing industry for Expert level digital marketeers

A comprehensive 1-year program designed for graduates and professionals to build expertise in SEO, SEM, Social Media, Content Marketing, Email Automation, E-commerce, and Analytics. The course blends theory, practical training, live projects, and internship to make learners industry-ready digital marketing specialists.

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Duration: 12 Months
Includes: Core + Advanced Modules, Capstone Project & Internship
Outcome: Certified Post Graduate in Digital Marketing with career opportunities as Digital Marketing Manager, SEO Specialist, PPC Analyst, Social Media Strategist, and more.

Topics

  • Green Mat Studio Setup

  • Video Production

  • Video Editing

  • Website Funnels

  • Chat Bots

  • Pop Up Integration

  • Building Landing Pages

  • Chat GPT Scripting

  • Content Marketing

  • Influencer MarketingI

  • Conversion Rate Optimization

  • Social Media Automation Tools

  • Social Media Listening Tools

  • Google Tag Manager

  • Drip Marketing

  • Al in Marketing

  • Hubspot Marketing

  • Advanced Analytical Tools

Intake: 25 to 30 per Batch
Class Room / Online 
Fee : Rs.1,40,000/- +18% GST
Instalments: Rs . 1,60,000 /- +18% GST
Application
Application Fee: Rs.. 1500/-
Duration: 8 Months + Internship   ( 12 Months)

Module & Syllabus

Semester 1 (S1)   Digital Marketing Foundations (4 Months)

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Module 1: Introduction to Digital Marketing

  • Evolution of Digital Marketing

  • Digital vs. Traditional Marketing

  • Customer Journey & Digital Ecosystem

  • Key Trends in the Digital Era

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Module 2: Website Planning & Development

  • Basics of Website Design (UI/UX)

  • WordPress/No-Code Website Development

  • Landing Pages & Conversion Funnels

  • Website Optimisation & Tracking

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Module 3: Search Engine Optimisation (SEO)

  • On-Page, Off-Page & Technical SEO

  • Keyword Research & Strategy

  • Backlink Building Techniques

  • SEO Tools (Google Search Console, SEMrush, Ahrefs)

  • Voice & Local SEO

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Module 4: Content Marketing

  • Content Strategy & Planning

  • Copywriting & Blogging

  • Visual Content (Canva, AI Tools)

  • Video Content Marketing

  • Content Distribution Channels

Semester 2 (S2)  Performance Marketing & Analytics (4 Months)

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Module 5: Search Engine Marketing (SEM & PPC)

  • Google Ads – Search, Display, Shopping, Video

  • Keyword Bidding & Quality Score

  • Ad Copywriting & Extensions

  • Campaign Optimisation & Reporting

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Module 6: Social Media Marketing (SMM)

  • Facebook & Instagram Ads

  • LinkedIn Marketing & Ads

  • Twitter (X), Snapchat, Pinterest, Threads

  • Social Media Strategy & Scheduling Tools

  • Influencer Marketing

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Module 7: Email & Automation Marketing

  • Email Campaign Design (Mailchimp, HubSpot)

  • Lead Nurturing & Drip Campaigns

  • Personalization & Segmentation

  • Automation Tools (Zapier, HubSpot, ActiveCampaign)

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Module 8: Web Analytics & Data-Driven Marketing

  • Google Analytics 4 (GA4)

  • Tag Manager (GTM)

  • Data Visualisation & Dashboards

  • Measuring ROI & KPIs

  • Attribution Models

Semester 3 (S3)  Advanced Digital Strategies & Capstone (4 Months)

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Module 9: E-Commerce & Mobile Marketing

  • E-Commerce Store Setup (Shopify, WooCommerce)

  • Conversion Rate Optimization (CRO)

  • Mobile App Marketing

  • Payment Gateway Integration

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Module 10: Affiliate & Influencer Marketing

  • Affiliate Networks & Models

  • Tools for Affiliate Tracking

  • Building Influencer Campaigns

  • ROI of Affiliate & Influencer Marketing

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Module 11: Digital Branding & Online Reputation Management (ORM)

  • Personal & Corporate Branding

  • Crisis Management Online

  • Social Listening Tools

  • Building Trust & Authority

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Module 12: AI, Emerging Tech & Digital Transformation

  • AI in Digital Marketing (ChatGPT, MidJourney, Jasper)

  • Voice Search & Conversational AI

  • AR/VR Marketing

  • Future of Web3, Blockchain & Metaverse in MarketingCapstone Project & Internship

  • Real-Time Industry Project (SEO, Paid Campaigns, SMM, Analytics)

  • Internship with Partner Companies

  • Portfolio & Case Studies Presentation

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