Certified Program in Sales & Marketing
6 Months (Classroom + Practical + Case Studies + Projects)
This program is designed to provide students and professionals with the essential skills in sales, marketing, and customer relationship management. It blends theoretical concepts with practical applications, preparing participants to excel in corporate, retail, and digital business environments.
Topics
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Organic Marketing
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Paid Advertising
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Landing Pages
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Website Integration.
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Lead Nurturing
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Introduction to Cloud
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Telephony
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Overview of CRMS
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CRM Implementation
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User Management
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Lead Mana gement
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Activity Management
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Task Management
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Lead Prioritization
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Marketing Features
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Project Implementation
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Automation
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Presentation
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Opportunity Management
Intake: 25 to 30
Fee: Rs. 39,999/- +18% GST
Instalments: Rs.. 49,999 /-
+18% GST
Application Fee: Rs 1500
Duration: 4 Months + 2 Months Internship
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Module 1: Fundamentals of Sales & Marketing
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Introduction to Marketing Concepts
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7Ps of Marketing
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Consumer Buying Behavior
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Market Segmentation, Targeting & Positioning
Module 2: Sales Management
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Sales Process & Selling Skills
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Prospecting & Lead Generation
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Negotiation & Closing Techniques
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Customer Relationship Management (CRM)
Module 3: Digital Marketing Basics
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Introduction to Online Marketing
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Social Media Marketing (Facebook, Instagram, LinkedIn)
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Email & WhatsApp Marketing
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Search Engine Marketing (SEO + Google Ads overview)
Module 4: Marketing Communication & Branding
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Brand Building & Positioning
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Integrated Marketing Communication
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Advertising, Promotions & PR Strategies
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Storytelling & Content Marketing
Module 5: Advanced Sales & Retail Management
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Key Account Management
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Retail & Channel Sales
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B2B vs B2C Sales Strategies
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Sales Analytics & Reporting
Module 6: Personality Development & Corporate Skills
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Business Communication & Presentation Skills
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Confidence & Public Speaking
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Interview Preparation & Resume Building
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Professional Etiquette & Grooming